It took me quite a while to develop my first personal brand statement and tagline. Part of the reason was that early in my career, I didn’t give personal branding much (any!) thought. I mistakenly believed my work would just speak for itself. If you are in a similar situation, stop reading this post and immediately start working on your personal brand! Or better yet, finish this post and then take action!! 

Doing great work is an important element of being in control of your personal brand, but it doesn’t tell the full story of what it’s like to work with you. That’s where your personal brand comes in – it guides people toward the impression you’d like them to have of you. 

The critical question you need to answer, then, is what impression do you want them to have? And what impression are you making right now? Do they align? Your personal brand is the way to tell the story of what it’s like to work with you so that people’s perceptions match reality.

Getting clarity around the type of impression you want to make is the first step in telling your best story around the value that you bring. It’s also one of my favorite parts of coaching. I get to be part of the process as they recognize and celebrate their unique contributions. How cool is that?!? 

If you need help getting started, reach out to me today!